Become an Expert in Luxury Marketing at the Heart of France
The World’s Cradle of Prestigious Luxury Houses
WHY STUDYING AT BSB ?
#2 in Luxury Marketing
Opportunity to build a 100% luxury pathway
Top-tier Partnerships for double degree
Exclusive Network
Our Alumni Are Shaping the Future of Luxury
Pierre Castillon
Global Head of
Digital Media
Margaux Javon
Coordinatrice Visuel
Merchandising Mode
Guillaume Fritsch
Chargé de
ressources humaines
Sarah Aouadia
Junior E-commerce Project Manager
Benedetta Campi
Luxury Brand Manager
Claire Crespin
Senior Marketing Manager
Agathe Duclos
Director of Marketing
Earn a double degree abroad
- Study in the luxury capital of the world, home to the most prestigious houses like Louis Vuitton, Chanel, Hermès, and more.
- Hands-on Experience: Participate in real-world projects and internships with top luxury brands.
- Cultural Immersion: Enjoy an authentic French experience while learning in a global context.
Join the BSB programme that matches your profile and opens the doors to the luxury sector.
From Bachelor to Master In Management, you can build a 100% luxury-focused pathway.
High School Graduate
Bachelor Luxury Marketing & Premiumization
Bachelor Graduate
Master in Management + MSc Luxury Management & Innovation, BSB, France
Master in Fashion & Luxury Management, Luiss Business School, Italy
4 Years of Higher Education
Double degree MSc Luxury Management & Innovation, BSB, France
Luxury Marketing Program
What You Will Learn
Study in iconic luxury countries and earn a double degree
Examples of our graduates’ academic pathways
Nour’s Pathway
- BSB France (Bachelor year 1)
- BSB France + Switzerland semester (Bachelor year 2)
- BSB France - Luxury & Premiumisation (Bachelor year 3)
- BSB France - Master In Management (Master year 1)
- Luiss Business School Rome – Double Degree (Master year 2)
Nour’s testimony
Now working at Yves Saint Laurent Beauté
“My academic journey across France, Switzerland and Italy gave me a unique and very practical understanding of luxury.
At BSB in France, I built strong foundations in business, marketing and brand strategy. The semester in Switzerland helped me understand precision, quality and excellence — values that are essential in the luxury sector. Back at BSB, specialising in Luxury & Premiumisation allowed me to truly understand how brands create desirability and justify premium positioning.
The Master in Management strengthened my strategic vision, and the double degree at Luiss Business School in Rome added an international, lifestyle-driven perspective. This five-year pathway gave me a global vision of luxury and made me confident when entering the job market.
Starting my career at Yves Saint Laurent Beauté feels like a natural continuation of everything I learned during this journey.”
Ready to Become a Luxury Marketing Expert?
Or, book a call to discuss how this program fits your career aspirations.
Top 1% of Business Schools Worldwide
Expert Faculty
Top 50 – Financial Times Masters in Management
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