Two degrees, stronger global employability
Graduate with two internationally recognised qualifications from highly ranked institutions, valued by top luxury recruiters.
Become an Expert in Luxury Marketing in France
Study at the heart of the world's luxury capital with a #2 ranked programme.
France: The Global Powerhouse of Luxury
- Home to the world’s leading luxury groups and maisons LVMH, Kering, Chanel, Hermès, Cartier, Dior, Louis Vuitton, Givenchy
- A global industry leader, over one-third of the world’s luxury brands are French.
- Where luxury standards are set, France shapes luxury strategy, brand storytelling, innovation and craftsmanship worldwide
- Excellence across all luxury sectors: Fashion, jewellery, hospitality and lifestyle
To understand luxury as a business, study where the industry is led.
Our Alumni Are Shaping the Future of Luxury
Leverage our global network of luxury professionals and 19,000 BSB alumni worldwide.
Pierre Castillon
BSB'12
Global Head of Digital Media
Guillaume Fritsch
BSB'17
Human Resources Officer
Sarah Aouadia
BSB'22
Junior E-commerce Project Manager
Benedetta Campi
BSB'15
Luxury Brand Manager
Claire Crespin
BSB'13
Senior Marketing Manager
Agathe Duclos
BSB'14
Director of Marketing
Why studying at BSB ?
A globally recognised school
FT Top 50 Business School
Top 1% of triple-accredited business schools worldwide
#2 ranked programme in Luxury Marketing
Up2School ranking (2021)
An opportunity to build a 100% luxury pathway
A flexible, end-to-end luxury pathway with entry points at both Bachelor and Master's level.
Join the BSB programme that matches your profile and opens the doors to the luxury sector.
From Bachelor to Master In Management, you can build a 100% luxury-focused pathway.
High School Graduate
Bachelor Luxury Marketing & Premiumisation
Double Degree with a prestigious partner institution
Tuition fees from €9,500
Bachelor Graduate
Double degree in France
Master in Management + MSc Luxury Management & Innovation, BSB, France
Master in Management + MSc Luxury Management & Innovation, BSB, France
Double degree with a prestigious partner institution
Master in Fashion & Luxury Management, Luiss Business School, Italy
Tuition fees from €14,600
Master in Fashion & Luxury Management, Luiss Business School, Italy
Tuition fees from €14,600
4 Years of Higher Education
Double degree MSc Luxury Management & Innovation, BSB, France
Tuition fees from €16,500
On-campus programme in France – no online format
Luxury Marketing Program
What You Will Learn
Master key luxury marketing strategies, brand management, and consumer behavior in the luxury sector.
Understand the challenges and opportunities of digital transformation in luxury industries.
Gain experience through luxury internships and collaboration with top brands.
A five-year journey to the luxury industry
From academic foundations to a first role at Saint Laurent, discover how international exposure, specialisation and double degrees shaped Ahmed’s path into luxury.
"My academic journey across France, Switzerland and Italy gave me a unique and highly practical understanding of luxury. At BSB, I built strong foundations in business, marketing and brand strategy. The semester in Switzerland helped me understand precision, quality and excellence values that are essential in the luxury sector. Specialising in Luxury & Premiumisation allowed me to understand how brands create desirability and justify premium positioning.
The Master in Management strengthened my strategic vision, while the double degree in Rome added an international, lifestyle-driven perspective. This five-year pathway gave me a global vision of luxury and the confidence to enter the job market.
Starting my career at Yves Saint Laurent feels like a natural continuation of everything I learned during this journey."
Ahmed (BSB'20)
Luxury brand Manager at Saint Laurent
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